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Case study  ·  Investment Banking · Ecosystem expansion

Two acquisitions to a complete decentralized engagement ecosystem.

At a glance

Company Cleo.xyz
Sector Media, Gaming & Entertainment
Business line Investment Banking
GDA role Buy-side adviser and transaction lead
Market Global
Period 2024–2025
Outcome Pavia.io and Script Network acquired

The mandate

Cleo.xyz — the engagement platform behind Zenko Protocol — engaged the firm to expand from token-powered engagement into a full-stack decentralized ecosystem: a virtual world to host experiences and a media layer to broadcast them.

The transactions

GDA led the acquisition of Pavia.io, the first metaverse platform on the Cardano blockchain, bringing virtual land and experience venues into the group (2024). The firm then led the acquisition of the assets and intellectual property of Script Network (script.tv), the watch-to-earn live television and decentralized broadcasting protocol (2025), announced with the firm's partners named in the release.

The outcome

Three platforms, one thesis: Zenko's engagement rewards, Pavia's virtual world, and Script's broadcast layer combine into a decentralized engagement ecosystem — audiences earn across all three surfaces. The mandate demonstrates the firm's core buy-side product for platform companies: acquiring capabilities as a sequence, not a wish list.

The same method, on the firm's own balance sheet

Cleo is the client-side proof of a product GDA also runs for itself. The Flashy Group roll-up applied the identical discipline over six GDA-led transactions — sequence chosen so each acquisition lowered the cost of the next, and a shared ledger, identity spine, and distribution surface decided before the second close. The programme record is published on this site, and the capability is set out in the firm's technology roll-up advisory guide.

Ecosystems are acquired in sequence: the world first, then the broadcast layer — each deal priced by what the last one unlocked.

Outcome

2

GDA-led acquisitions

3

Platforms in the ecosystem

2

Years, mandate to completion

Where this leads

Cleo.xyz acquires Pavia.io — the transaction

The first acquisition in the sequence: the Cardano metaverse platform, GDA-led (2024).

Cleo.xyz acquires Script Network — the transaction

The second: the watch-to-earn broadcast layer, GDA-led (2025).

Technology roll-up advisory — the capability

The buy-side product this mandate demonstrates: capabilities acquired in the order that compounds them.

The Flashy Group roll-up — the programme record

The same method run on the firm's own balance sheet: six GDA-led transactions, one ledger.

How does a technology roll-up create value?

The short answer, and the test that separates a roll-up from a holding company.

What is virtual real estate?

The category Pavia.io operates in.

What is watch-to-earn?

The model Script Network built, defined.

The properties

Flashy Group

The ecosystem the firm assembled with the same method, on its own balance sheet.

The desk note worth forwarding.

The Digital Asset Digest and the firm’s research — market structure, transactions, and the theses behind the firm’s positions. Sent when there is something worth reading, and not otherwise.

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