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Sectors

Consumer & Retail.

Consumer brands, marketplaces, and commerce technology. The firm's consumer thesis centres on rewards economics: loyalty infrastructure denominated in real-world value is becoming a distribution channel for both commerce and, eventually, tokenized assets — and should be valued as distribution, not as gaming.

The firm's partner history includes global consumer names; its portfolio includes the rewards infrastructure the thesis describes.

Disclosed positions in this sector

Private Equity

Flashy — Culture and finance ecosystem uniting media, gaming, and social platforms.

Private Equity

Zenko Protocol — Token-powered engagement ecosystem for businesses, sports clubs, and schools.

Private Equity

Chirpley — AI-powered peer-to-peer influencer marketing marketplace.

From GDA Research

Play-to-earn failed. Play-for-Gold is what replaces it.

Why rewards denominated in real-world value survive what token emissions could not — April 2024.

RWA distribution

The missing rail between tokenized assets and the people who would hold them — September 2024.

A consumer & retail mandate to discuss?

Contact the firm

The other coverage sectors

TechnologyArtificial IntelligenceDigital Assets & TokenizationFinancial Services & FintechMedia, Gaming & EntertainmentHealthcare & Life SciencesEnergy & Real AssetsIndustrials & Supply ChainAll businessesPortfolio

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