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Investment Banking · Capability guide

Public market entry — IPO, RTO, and listings

Preparing a technology company for public markets and executing the route that fits: initial public offering, reverse takeover, or direct listing.

What it is

The work of becoming a public company: governance and reporting readiness, the listing route decision, exchange selection across North American and international venues, and the execution of the offering or takeover itself. For disruptive-technology companies the route decision is rarely obvious — which is precisely where advisory earns its fee.

When it applies

Companies with the revenue quality and governance maturity for public ownership; private companies whose investors need a liquidity path; and — a GDA specialty — technology companies for which a reverse takeover on a Canadian exchange reaches public markets faster and at lower cost than a conventional IPO. Toronto's TSX and TSXV remain structurally the most open senior venues in the world for frontier-sector listings.

How GDA executes

Readiness first: governance, reporting, and investor materials built to the standard the aftermarket demands. Then route and venue: IPO, RTO, or direct listing, at home or cross-border, selected on evidence. Then execution and aftermarket: the firm's Public Equity business supports positioning with institutional investors after the bell, because a listing is a beginning.

What to ask any adviser

How many routes they can actually execute — an adviser who only does IPOs will recommend an IPO. Which exchanges they have taken companies onto. And what happens after listing day: aftermarket support separates a capital markets institution from a listing agent.

In brief

What is an RTO and when is it better than an IPO?

A reverse takeover lists a company by combining it with an existing public entity. It can be faster and more cost-certain than an IPO, particularly on Canadian exchanges, at the price of inheriting the shell's history — which is why diligence on the vehicle is the heart of the work.

Which exchanges suit disruptive-technology listings?

Route and venue follow the company: TSX/TSXV for frontier-sector openness, US exchanges for depth, international venues for strategic reasons. GDA advises across all of them from its Toronto base.

Does GDA support companies after listing?

Yes — the firm's Public Equity business provides aftermarket strategy, index positioning, and institutional investor engagement.

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Related on this site

Investment Banking — the businessSector: TechnologySector: Financial Services & FintechGlossary: Public market entryGlossary: Reverse takeover (RTO)Glossary: Direct listingGlossary: Re-ratingAll capability guidesToken financing advisoryTechnology roll-up advisoryDigital asset M&A advisory

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